Welcome to Studio Kuma, where creativity meets heart.

I’m Jeroen Hiel, a branding and motion designer based in Belgium, blending playful design with thoughtful storytelling.

Inspired by the warmth and character of the Japanese bear (kuma), I create brand identities and motion visuals that don’t just look great — they connect emotionally.

From startups to growing brands, Studio Kuma brings stories to life through vibrant identities and dynamic motion design.

Let’s craft something memorable, designs that move, inspire, and make your brand stand out.